OTA, I don't get it, what triggers it and what not?

I have seen OTA seen working in the past, but do not understand when it is triggered.
So I have a SDK 37 standalone ios app. I run it via Testflight.
I update a json file in the assets folder (the files contains data for the app)
I run Expo publish and my ios app doesn’t change at all. I tried releasing it from memory, releasing testflight as well.
I didn’t change the app.json, later I specifically added the update node:

 "updates": {
       "enabled": true,
       "checkAutomatically": "ON_LOAD",
       "fallbackToCacheTimeout": 30000

Nothing seems to change.
Any suggestions?

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