Install IPA with ITunes. Suported?

Is it supported to install the generated IPA file with ITunes, or do I need to use fastlane? Documentation does not mention ITunes, and I get an error about wrong provision profile when I try to upload App to my phone with ITunes.

Is this for a standalone app? You can use TestFlight to upload to your own phone, but the builds we provide are distribution IPAs, and can’t be added directly through Xcode. We plan to support development and simulator builds in the future though.

Does this then mean that beta services such as Hockeyapp will not work with the produced .ipa files until development builds are supported?