Using AR/VR apps in retail has significantly changed its model, attracting new customers in various interesting ways, including:
- using VR for fitting wardrobe items;
- study and selection of goods in the virtual store without the need to leave the house and even get up from the couch, and just having at hand a mobile phone or tablet;
- use of products with embedded technologies of augmented reality after they are scanned by a webcam of a computer, tablet or phone.